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Xiaomi
Xiaomi is a Chinese private company based in the Haidian district of Beijing specializing in the design, development and sale of smartphones, applications and consumer electronics. It was founded on April 6, 2010. The company's first product was a Mi1 smartphone. In addition to phones, the company also manufactures smart wristbands, tablets, sports cameras, TV sets, smart TV attachments, power banks, headphones, smart boots, clothing, routers, portable speakers, kettles, segway vehicles (Xiaomi NINEBOT), scooters (MiJia Electric Scooter), smartphones, Yeelight bulbs, phone accessories and air purifiers. 1)
Meaning of the name
Xiaomi literally means Millet and Rice, which is really a reference to a Buddhist idea. It connotes that Xiaomi needs to begin from seemingly insignificant details prior to focusing on the top.
“Mi” is likewise an abbreviation for Mission Impossible (not the film!) to show impossible obstacles that they have overcome. 2)
You can root your Xiaomi phones
You can root your phone from Xiaomi and you won't lose your warranty. 3)
Xiaomi has limited its profit margin to 5%
This has been announced by Xiaomi’s CEO, Lei Jun in 2019. 4)
Xiaomi's Word of Mouth
Whisper marketing is something by what Xiaomi built its position some time ago. Many users choose smartphones or equipment of this Chinese brand because it is simply cheaper than products of competing companies. 5)