Founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple Inc. is consumer electronics, software and online services company. The corporate headquarters is in Cupertino, California.

As of 2021, Apple Inc. is the most valuable publicly traded company, with market capitalisation of $2,286,000,000 in June 2021. It was the first company to reach market value of $1 trillion (August 2, 2018), and first company to pass $2 trillion (August 19, 2020)¹⁾.

Almost half of net sales of Apple Inc. is generated by iPhone sales alone. Services are responsible for 21% of sales, while Mac 10%, iPad 9% and wearables and home accessories 10% ²⁾.

Apple name was proposed by Steve Jobs, as he recalled: “I was on one of my fruitarian diets. I had just comeback from the apple farm. It sounded fun, spirited, and not intimidating.”³⁾. First Apple logo was complicated drawing of Sir Isaac Newton sitting under an apple tree. This logo was replaced in 1977 by well known rainbow silhouette of apple, designed by Rob Janoff. The apple is “bitten” to not confuse it with a cherry.

Apple Inc. could be easily confused with Apple Corps Limited, a multi-armed multimedia corporation founded by the Beatles members in January 1968. Main devision of company is Apple Records, other include Apple Electronics, Apple Films, Apple Publishing. In 1978 Apple Records filed suit agains Apple Computer (today Apple Inc.) for trademark infringement. The dispute was ended nearly after 30 years in 2007, when Apple Inc took ownership of all of the trademarks related to “Apple” on undisclosed terms⁴⁾.