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Apple Inc.

Most valuable company

As of 2021, Apple Inc. is the most valuable publicly traded company, with a market capitalization of $2,286,000,000 in June 2021. It was the first company to reach a market value of $1 trillion (August 2, 2018), and the first company to pass $2 trillion (August 19, 2020). 1)

Income sources

Almost half of the net sales of Apple Inc. are generated by iPhone sales alone. Services are responsible for 21% of sales, while Mac 10%, iPad 9%, and wearables and home accessories 10% 2)

Apple's name was proposed by Steve Jobs, as he recalled: “I was on one of my fruitarian diets. I had just come back from the apple farm. It sounded fun, spirited, and not intimidating”. The First Apple logo was a complicated drawing of Sir Isaac Newton sitting under an apple tree. This logo was replaced in 1977 by the well-known rainbow silhouette of an apple, designed by Rob Janoff. The apple is “bitten” to not confuse it with a cherry. 3)

Apple Corps v Apple Computer

Apple Inc. could be easily confused with Apple Corps Limited, a multi-armed multimedia corporation founded by the Beatles members in January 1968. The main division of the company is Apple Records, others include Apple Electronics, Apple Films, and Apple Publishing. In 1978 Apple Records filed suit against Apple Computer (today Apple Inc.) for trademark infringement. The dispute ended nearly after 30 years in 2007 when Apple Inc took ownership of all of the trademarks related to “Apple” on undisclosed terms. 4)

Steve Jobs was adopted

His biological father was Syrian immigrant Abdul Fattah Jandali, and his mother was Joanne Schieble, who had German-Swiss ancestry. Jobs was adopted by an American couple, Paul and Clara Jobs, who lived in Mountain View, California. The adoptive parents cared for their son thanks to them, young Steve became interested in electronics. 5)


The company's first headquarters was a garage that was part of a house owned by Steve Jobs' adoptive parents. The place still exists today, and can be viewed, among other things, via Google maps, by typing in the address “2066 Crist Drive, Los Altos, CA.” 6)

Apple 1

The Apple 1 computer was built at the headquarters of HP, where Wozniak worked. 7)

10% for $800

Ronald Wayne sold a 10% stake for $800 8)


Apple 1 computer cost $666.66 9)

Clothing line

The Apple-branded clothing line was created in 1986 but was not one of the best ideas. Details about it are not known, but a catalog can be found online, showing many of the designs. The collection included oversize sweatshirts, T-shirts with colorful lettering, and baseball caps with the company's rainbow logo. There were also various accessories and gadgets. So in the catalog, you can see a watch with pointers, a pocket knife, bags, backpacks, sunglasses, a mug, an umbrella, and even a beer mug. 10)

Apple Bandai Pippin

Apple Bandai Pippin hit the market in 1996. It was created as a result of Apple's collaboration with the Japanese company Bandai, which is known, among other things, for creating the Tekken series of games. The price of the console was $599. Only 46,000 units of the devices were sold, which was considered a huge failure, and production ended a year after the official launch. 11)

Apple QuickTake

The Apple-branded digital camera was called QuickTake and was unveiled in 1994. It cost $749 and was the result of Apple's collaboration with Kodak and Fujifilm. 12)

The presentation of the first iPhone was set up

The first iPhone model, which was unveiled in 2007, did not have as many features as today's smartphones. The device was criticized for its lack of Bluetooth, lack of Flash plug-in support, and lack of MMS capability. What's more, during the presentation Jobs showed one of the prototypes, which did not function properly. A telecommunications mast was erected next to the Moscone Center, the place where the presentation was held. The purpose of this was to guarantee good mobile network coverage, which was necessary to demonstrate certain functions. Jobs had to present the various functions in a set order. If he made a mistake, the device would crash. 13)

Scanning photos

Apple wants to scan iPhone users' photos. 14)

Services making money

Apple's services, which generate nearly a third of all revenues, include commissions from Apple Pay and subscription fees for iCloud, Apple TV+, Apple Arcade, and Apple Music. 15)

apple_inc.txt · Last modified: 2022/09/22 02:43 by aga