Edouard Heuer founded the Heuer Watch Company in 1860. ¹⁾

Edouard Heuer's first watchmaker shop was in the Jura area of Switzerland.²⁾

TAG Heuer's headquarters are in La Chaux-de-Fonds, Switzerland. ³⁾

During the Olympics in Antwerp, Amsterdam, and Paris, Heuer watches were worn. Because of their high precision clocks, TAG Heuer was the official timekeeper for these three Olympics. As a result, TAG Heuer established itself as an industry authority in timing sporting events and earned a stellar reputation. ⁴⁾

In 1914, Heuer introduced its first wrist chronograph. Prior to this point, Heuer, like all other brands, was all about pocket watches. ⁵⁾