Although the band is most commonly associated with San Francisco, it actually began in Palo Alto, performing its first gig on May 5, 1965, at a pizza shop in Menlo Park.¹⁾

The band, which included Jerry Garcia, Bob Weir, Ron “Pigpen” McKernan, Bill Kreutzmann, and finally Phil Lesh, was initially known as The Warlocks.²⁾

Lou Reed and his band were once known as The Warlocks before becoming the Velvet Underground. ³⁾

Weir and Pigpen had previously been teammates in Mother McCree's Uptown Jug Champions. Grateful Dead Records released a 1964 recording of the Palo Alto jug band in 1999. ⁴⁾

While thumbing through a folklore dictionary, Garcia came across the right band name: Grateful Dead. ⁵⁾

The newly christened Grateful Dead played their debut show on December 4, 1965, at a house near the San Jose Civic Auditorium, where the Rolling Stones were performing that evening.⁶⁾

That first outing occurred during one of author Ken Kesey's earliest “Acid Tests.” The Grateful Dead essentially became the house band for Kesey's LSD-inspired get-togethers, as chronicled in Tom Wolfe's 1968 book “The Electric Kool-Aid Acid Test”. ⁷⁾

One of the most significant outcomes of the Grateful Dead's Acid Tests was a collaboration with legendary LSD manufacturer Owsley Stanley, who went on to finance, produce, record, and do pioneering sound work for the band. ⁸⁾

The Dead, who lived just a few doors up from the intersection, were the most famous residents of Haight-Ashbury. ⁹⁾

The band's Haight-Ashbury home was the site of a high-profile drug bust in late 1967, prompting the San Francisco Chronicle to print the above-the-masthead, front-page, all-caps title, “ROCK BAND BUSTED”.¹⁰⁾

Some newer fans may be unfamiliar with McKernan, who died at the age of 27 in 1973. Yet there was a period when this wonderful blues singer, who also played harmonica and keyboards, was basically the franchise's face. ¹¹⁾

McGannahan Skjellyfetti was the authorial alias used to credit the group's compositions, such as “The Golden Road” (To Unlimited Devotion). ¹²⁾

Owsley Stanley, often known as “Bear” in the Grateful Dead world, is widely credited with helping to design the band's “Steal Your Face” (lightning bolt on skull) emblem. ¹³⁾

The usage of famous motifs such as dancing terrapins and patriotic skeletons, skulls and roses, and “dancing” bears helped The Dead build their brand. ¹⁴⁾

The iconic multicolored “dancing” bears of the Grateful Dead originally appeared in the artwork for 1973's “History of the Grateful Dead, Volume One (Bear's Choice).” However, tradition has it that the bears were supposed to be marching rather than dancing. ¹⁵⁾

Real business books include “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History” (by David Meerman Scott and Brian Halligan) and “Everything I Know About Business I Learned from the Grateful Dead: The Ten Most Innovative Lessons from a Long, Strange Trip” (by Barry Barnes). ¹⁶⁾