Ferrari is a manufacturer of Italian luxury sports cars based in Maranello, Italy. It has been established as Auto Avio Costruzioni and it manufactured its first car in 1940. The beginning of the business as a car maker, however, is generally recognized as 1947, when the first Ferrari-badged car was completed.¹⁾

In the beginning, no other color option existed. “Rosso Scuderia” is the official name for the red paint. The color red is synonymous with the brand of Ferrari these days, but in the early years of auto racing, red only happened to be the color that the International Automotive Federation allocated to all Italian grand prix race cars.²⁾

Ferrari has become a global icon as well as a worldwide symbol of wealth and prestige. Ferrari earns about $1.5 billion in goods at retail outlets worldwide per year.³⁾

Back in 2010 in Abu Dhabi, Ferrari opened its first theme park, called “Ferrari World” Touted as the largest indoor theme park in the world, it has four roller coasters, including one inspired by F1 racing at almost 150 miles per hour, which happens to be the world's fastest coaster. ⁴⁾

Ferrari is no longer a corporation that is family owned. Enzo Ferrari sold 50 percent of the firm he owned directly to the competing Italian automaker, the Fiat Group, in 1969. The agreement gave Ferrari a much-needed injection of cash. Enzo Ferrari and his son Piero Ferrari sold even more of the business just before his death in 1988, keeping just 10 percent of the Ferrari family's ownership. ⁵⁾