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| + | ====== Facebook ====== | ||
| + | ===== Facebook' | ||
| + | Facebook was launched on February 4, 2004, by Mark Zuckerberg and three friends from a Harvard dormitory room. [([[https:// | ||
| + | |||
| + | ===== Original Purpose ===== | ||
| + | Facebook began as " | ||
| + | |||
| + | ===== First Major Investment ===== | ||
| + | The new company received its first major outside investment of $500,000 from PayPal co-founder Peter Thiel and officially became Facebook in 2005. [([[https:// | ||
| + | |||
| + | ===== Microsoft' | ||
| + | Microsoft took a $240 million stake in Facebook in 2007, when the platform had 50 million users. [([[https:// | ||
| + | |||
| + | ===== Overtaking MySpace ===== | ||
| + | In 2008, Facebook overtook MySpace to become the world' | ||
| + | |||
| + | ===== The Social Network Film ===== | ||
| + | David Fincher' | ||
| + | |||
| + | ===== Time Person of the Year ===== | ||
| + | Time magazine named Mark Zuckerberg as its 2010 Person of the Year for " | ||
| + | |||
| + | ===== Instagram Acquisition ===== | ||
| + | Facebook acquired photograph-sharing app Instagram for $1 billion in 2012. [([[https:// | ||
| + | |||
| + | ===== WhatsApp Acquisition ===== | ||
| + | Facebook bought messaging platform WhatsApp for $19 billion in 2014. [([[https:// | ||
| + | |||
| + | ===== One Billion Users ===== | ||
| + | In October 2012, Facebook' | ||
| + | |||
| + | ===== IPO Valuation ===== | ||
| + | Facebook' | ||
| + | |||
| + | ===== Cambridge Analytica Scandal ===== | ||
| + | In 2018, it emerged that British consulting firm Cambridge Analytica had stealthily harvested the personal data of millions of Facebook users for political purposes. [([[https:// | ||
| + | |||
| + | ===== FTC Fine ===== | ||
| + | The FTC fined Facebook $5 billion in the wake of the Cambridge Analytica scandal, the largest fine in FTC history at the time. [([[https:// | ||
| + | |||
| + | ===== HUD Fair Housing Charge ===== | ||
| + | In March 2019, the Department of Housing and Urban Development charged Facebook with violating the Fair Housing Act, claiming the platform allowed advertisers to discriminate based on demographics. [([[https:// | ||
| + | |||
| + | ===== Largest Single-Day Loss ===== | ||
| + | On July 26, 2018, Facebook shares plunged 19%, vaporizing about $119 billion in market value—the biggest single-day loss for any public company in history at that time. [([[https:// | ||
| + | |||
| + | ===== Rebrand to Meta ===== | ||
| + | In 2021, Facebook changed its parent company name to Meta, a Greek word meaning " | ||
| + | |||
| + | ===== Threads Launch ===== | ||
| + | In July 2023, Meta launched Threads, a text-based app intended to rival X (formerly Twitter). [([[https:// | ||
| + | |||
| + | ===== Paid Ad-Free Subscription ===== | ||
| + | In late October 2023, Meta started offering paid ad-free subscriptions in Europe for users unwilling to have their personal data harvested. [([[https:// | ||
| + | |||
| + | ===== 2007 Beacon Apology ===== | ||
| + | In 2007, Zuckerberg apologized for a feature called Beacon that alerted the whole community when a user made purchases online. [([[https:// | ||
| + | |||
| + | ===== Facebook' | ||
| + | By early 2024, Facebook reported roughly 1.96 billion active users, remaining the world' | ||
| + | |||
| + | ===== Timeline Feature Launch ===== | ||
| + | Facebook introduced Timeline in September 2011, allowing users to replace their existing profile with an audio-visual timeline of their life. [([[https:// | ||
| + | |||
| + | ===== News Feed Introduction ===== | ||
| + | Facebook introduced News Feed and Mini-Feed in September 2006, allowing users to see what their friends were doing on the network. [([[https:// | ||
| + | |||
| + | ===== Like Button Launch ===== | ||
| + | The " | ||
| + | |||
| + | ===== Facebook Platform Launch ===== | ||
| + | Facebook Platform launched in May 2007, enabling third-party developers to build applications and integrate with Facebook. [([[https:// | ||
| + | |||
| + | ===== Facebook Connect Launch ===== | ||
| + | Facebook Connect started in May 2008, allowing users to " | ||
| + | |||
| + | ===== Domain Change ===== | ||
| + | In August 2005, the network' | ||
| + | |||
| + | ===== Public Registration Opening ===== | ||
| + | In September 2006, Facebook registration was opened up so anyone over 13 could join, ending the days of requiring student status. [([[https:// | ||
| + | |||
| + | ===== Facebook in the Dictionary ===== | ||
| + | In March 2008, the word " | ||
| + | |||
| + | ===== Facemash Precursor ===== | ||
| + | In 2003, Zuckerberg created Facemash at Harvard, a website that paired photos of students and had users vote on who was more attractive. [([[https:// | ||
| + | |||
| + | ===== The Wall Introduction ===== | ||
| + | In September 2004, Facebook introduced the Wall, which allowed people to write personal musings and other tidbits on profile pages. [([[https:// | ||
| + | |||
| + | ===== Winklevoss Lawsuit ===== | ||
| + | In September 2004, Facebook became the target of a lawsuit claiming that Zuckerberg stole the idea for the social network from twins Cameron and Tyler Winklevoss and a third person at Harvard. [([[https:// | ||
| + | |||
| + | ===== Sheryl Sandberg Hire ===== | ||
| + | In March 2008, Facebook hired Sheryl Sandberg as chief operating officer, snatching the high-profile executive from Google. [([[https:// | ||
| + | |||
| + | ===== Facebook Chat Launch ===== | ||
| + | Facebook introduced Chat in April 2008. [([[https:// | ||
| + | |||
| + | ===== Location Feature Launch ===== | ||
| + | Facebook launched its location feature in August 2010, allowing people to share where they are with their friends. [([[https:// | ||
| + | |||
| + | ===== Facebook Logo Created ===== | ||
| + | The original Facebook logo was created in 2005 by Joe Kral and Cuban Council using a typeface called Klavika from Process Type Foundry. [([[https:// | ||
| + | |||
| + | ===== 2015 Logo Update ===== | ||
| + | Facebook updated its logo in June 2015 for the first time in ten years, making the typeface rounder and slimmer for better readability on small screens. [([[https:// | ||
| + | |||
| + | ===== Logo Designer' | ||
| + | Facebook creative director Josh Higgins said the 2015 logo update was meant to " | ||
| + | |||
| + | ===== Logo Redesign Not Full Redesign ===== | ||
| + | Facebook decided the 2015 update only needed an adjustment rather than a full redesign, working with Eric Olsen who created the original Klavika typeface. [([[https:// | ||
| + | |||
| + | ===== Logo Change Purpose ===== | ||
| + | The 2015 Facebook logo change was the first modification to the wordmark since its creation in 2005. [([[https:// | ||
| + | |||
| + | ===== New Company Brand 2019 ===== | ||
| + | In November 2019, Facebook introduced a new company logo to distinguish the Facebook company from the Facebook app, which kept its own branding. [([[https:// | ||
| + | |||
| + | ===== 2019 Brand Purpose ===== | ||
| + | The 2019 company rebrand was designed to better communicate Facebook' | ||
| + | |||
| + | ===== Facebook' | ||
| + | Facebook' | ||
| + | |||
| + | ===== Microsoft' | ||
| + | Microsoft' | ||
| + | |||
| + | ===== Goldman Sachs Investment ===== | ||
| + | In January 2011, Goldman Sachs invested $450 million in Facebook, suggesting investors thought the social network was worth around $50 billion. [([[https:// | ||
| + | |||
| + | ===== Facebook Overtakes Orkut ===== | ||
| + | In January 2012, Facebook overtook Google' | ||