The channel, which debuted on October 1, 1992, mostly shows animated television series, particularly for children, ranging from action to animated humor. It is now open from 6:00 a.m. to 8:00 p.m. (ET/PT) and is aimed towards youngsters aged 7 to 15. Adult Swim, its midnight daypart block, is intended towards adults and is considered as a different entity for promotional purposes as well as by Nielsen as a distinct channel for ratings purposes. ¹⁾

Originally, the show was sponsored by Winston Cigarettes, and the characters smoked them on-air. The original broadcasts featuring Fred and Barney smoking are still available on YouTube. ²⁾