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Before gaining his own series, Black Panther initially appeared in Marvel comics in 1966, with the Fantastic Four in their 52nd issue. 1)
This was made quite evident throughout the film, but it bears reiterating. The identity of 'Black Panther' is a distinguished title passed down through generations, rather than the typical superhero alter-ego or hidden identity featured in other Marvel characters. 2)
Black Panther was a watershed moment for Marvel since he was the first black superhero in mainstream American comics. The fact that his origin tale takes place in Africa rather than the United States is also a significant departure from the typical Western heroes that the Marvel fans is accustomed to. 3)