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Black Friday began in Norway as a PR stunt campaign in 2010 to stimulate sales at the retail center Norwegian Outlet. Since its inception, it has been marketed year after year in a wider and rising market throughout the country.[([[https:// | Black Friday began in Norway as a PR stunt campaign in 2010 to stimulate sales at the retail center Norwegian Outlet. Since its inception, it has been marketed year after year in a wider and rising market throughout the country.[([[https:// | ||
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+ | ===== Global Black Friday ===== | ||
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+ | In 2014, Bolivia, Colombia, Denmark, Italy, Finland, France, Ireland, Lebanon, Nigeria, South Africa, and Sweden adopted Black Friday. Black Friday was first observed in Poland, Greece, and Ukraine in 2016.[([[https:// | ||
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+ | ===== Black Friday UK ===== | ||
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+ | The popularity of Black Friday is expanding in the United Kingdom. On Black Friday 2016, total expenditure on online retail sites was £1.23 billion, a +12.2% increase over the £1.1 billion spent on the same day in 2015. For the first time in 2017, retail sales in the United Kingdom increased faster in November than in December.[([[http:// |