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Levi's

Denim pants

Levi Strauss & Co. is a privately-held American apparel company known for producing denim pants and other apparel products, which, in addition to denim products such as jackets and bags, include a range of other apparel including shoes, down jackets and T-shirts. 1)

First Jeans Were Named “XX.”

They were named for the denim from which they were made. The cloth, manufactured in New Hampshire by Amoskeag Manufacturing Company, was deemed the finest denim in the U.S. 2)

Levi Strauss

Levi Strauss was from Buttenheim, Germany. 3)

Levi Strauss in San Francisco

Levi Strauss moved to San Francisco because of the California Gold Rush.4)

Levi's value

As of 2017, Levi Strauss & Co. is valued at $5.6 billion. 5)